In a brief historic moment in the nineteenth century, printing presses, publishing ventures, a periodical press, circulation networks, and a mass readership came into being all at once in the Middle East, where none had previously existed. The shift had ramifications in every sphere of the community's life. Among other outcomes, it facilitated the cultural and literary movement known as the Arab nahḍa ('awakening').
Ayalon's study offers a critical inquiry into the formative phase of that grand change in Arab societies, from 1800-1914. It explores the advent of printing and publishing, the formation of mass readership, and the creation of distribution channels, the vital and often overlooked nexus linking the former two processes. The book considers questions of cultural and religious tradition, social norms and relations, and concepts of education, thus shedding new – and often surprising – light on crucial facets of the emerging print culture in the Middle East.