A collection of articles by one of the leading researchers of the Hebrew language spanning across various fields of knowledge, presented in four sections: Words and their combinations, vocabulary and semantics; language and rhetoric of the media; teaching the language; language, literature, and culture. Raphael Nir was one of the pioneering scholars to study the secondary text: dialect, phrasing, proverbs, as well as headlines, slogans, and even stickers. He researched linguistic transparency in Modern Hebrew, examined the political correctness of the language, and insisted on the use of passive forms in order to conceal the perpetrator when the act described was not morally appropriate. Some of the articles touch on irony, as well as the formation of language norms.