The political upheavals, the leadership crisis, and the ideological frustration which the Israeli Labour party went through in the first two decades of the 21st century led it to an unprecedented electoral decline. What happened to the formerly dominant party which established the state? What kind of intrinsic changes did it undergo in the late modernity and due to new sociological generations? What kind of new or old ideological discourses were formed within it? And how can we characterize its renewed ideological discourse? These questions stood at the background of this ethnographic study. The study focuses on young, idealistic activists who joined the Israeli Labour Party during 2006-2009 and asked to promote a social-democratic agenda. The book is based on multi-arena fieldwork and it enables a rare ethnographic reflection on the way macro level political changes take shape and are embodied in interpersonal interactions on the micro level.