This is a book on one of Buenos Aires's neighborhoods, Villa Crespo, considered by many a Jewish district, and its football team Club Atletico Atlanta. Through the lens of this neighborhood institution, Rein offers an absorbing social history of Jews in Latin America. Since the end of World War II, there has been a conspicuous Jewish presence among the fans, administrators and presidents of the Atlanta football club. For the first immigrant generation, belonging to this club was a way of becoming Argentine. For the next generation, it was a way of maintaining ethnic Jewish identity. Now it is nothing less than a family tradition for third generation Jewish-Argentines to support Atlanta. The book offers a rare window into the rich culture of everyday life in the city of Buenos Aires, created by Jewish immigrants and their descendants.